Hey, I’m Riley Liu.
A Product Designer who experts in
building user-centered, impact-driven products.
Cross-Functional Collaboration
Partner with global teams to build impactful products.
Balance user needs with business objectives.
Cross-Cultural Design
Collaborated with a UK-based team on a B2C product
Fluent in Chinese (Native), English (Business)
Product Design
Adaptive · Intentional · Structured
The design industry is changing fast. New tools, new ways of working, and shifting product needs are constantly reshaping what designers do. For me, being a designer means staying flexible, open to change, and willing to keep learning, even when things are uncertain.
My strength is turning complex ideas into clear product experiences. Through B2B SaaS, B2C products, and global team collaboration, I’ve learned to balance user needs, business goals, and technical constraints. I enjoy breaking down complex flows, finding what matters most, and designing experiences that feel intuitive, logical, and human.
Work
End to End Design
Usability Testing
Onboarding
45% Reduction in Onboarding Drop-Off: Booking Platform MVP Design
Redesigned the onboarding experience through usability testing and funnel analysis, helping merchants complete setup faster and with greater clarity
Information Architecture
Responsive Design
3x Increased Trial Conversion: Landing Page Optimization
Redesigned the landing page structure, messaging, and trust-building sections to improve clarity and drive more product sign-ups.
